Papers with user targeting model
Don’t Miss the Potential Customers! Retrieving Similar Ads to Improve User Targeting (2021.findings-emnlp)
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| Challenge: | a method for user targeting is developed to identify online users to whom an ad should be targeted. |
| Approach: | They propose a method for automatic augmentation of positive and negative clickthrough data for user targeting models. |
| Outcome: | The proposed method can increase positive and negative instances of positive training instances on two datasets. |